TEAM Enterprises
Working as an Account Services Intern for TEAM Enterprises, an experiential marketing agency located in Fort Lauderdale, Florida, I was able to engage with the Creative, Finance, and Production sectors of the advertising field.
I was assigned to MINI BMW as one of my primary accounts during my internship. My main task for this account was to create an incentive trip in Jackson Hole, Wyoming, for top MINI sales performers who have excelled in the areas of sales, after-sales, and finance. For the trip, I coordinated with various destination management companies, created an Excel budget sheet which took the pricing of the food and beverage minimum, service fees, taxes, etc. all into account. I also created a PowerPoint detailing all of this information, which was then presented to MINI.
Click the incentive plan booklet link below to find out more information:
Click here to view the incentive trip plan book!
Along with this task for MINI, I also completed the following objectives:
Sourced DMC companies and Hotel partners for MINI USA’s annual incentive rewards program.
Assisted in developing both internal and client facing presentations for both Lavazza USA and MINI USA.
Collaborated in developing overall program strategies for MINI USA, as I was part of the team program planning meetings where I helped brainstorm newsworthy guerrilla activation ideas for MINI’s new electric vehicle launch at the LA Auto Show.
Brief overviews of tasks completed for my other two assigned accounts, Lavazza and Fair, may be found below:
Assisted in developing both internal and client facing presentations for Lavazza USA.
Participated in company-client meetings, and took notes on important updates and next steps.
Concepted ideas for the Bloggers Who Brunch program.
Reviewed and updated weekly brand ambassador reports to track program performance and ROI for FAIR.
Reviewed weekly recaps and assisted in the formatting and editing of copy.
Reviewed staff payments for Americana and GreenLight Hub 4.